203: Why You Need to Blog for SEO with Laura Jawad

Jul 30, 2025

Laura Jawad, an SEO Strategist specializing in female service providers, discusses the transformative power of blogging for SEO success. She highlights two major pitfalls business owners often make on their websites and emphasizes the importance of personal websites for coaches. Laura explains how long-form blogging, focused on user search intent, can elevate search rankings. She also shares practical strategies for content creation, website optimization, and why repurposing social media into blogs is key to boosting online visibility.

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ANECDOTE

Clear Website Identity Matters

Laura Jawad pointed out to Caryn Gillen that her homepage lacked the words "business coach," which Caryn missed despite being a business coach.
This highlights a common SEO mistake of not clearly stating what you do on your website homepage.

ADVICE

Own Your Website Space

You must own your website as it's the only online space fully under your control.
This ensures you define how people perceive your business and protects your reputation in search results.

ADVICE

Blogging Boosts SEO Authority

Blogging builds your topical authority by showing Google and visitors your expertise.
Each blog post creates new keyword opportunities and increases your chances of being found.

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In this episode, we talk to SEO Strategist Laura Jawad about websites, blogging, SEO strategy, and how to get found on Google.

Learn the two biggest mistakes business owners make on their websites, the 4 pillars of SEO, why you need to blog for SEO, and the one thing that should guide every post you write.

You can also grab Laura's freebie for Coach Business listeners, The SEO Kickstart Kit, here: https://www.laurajawadmarketing.com/coach-business

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Prefer video (with closed captioning)? Head to YouTube: ⁠https://youtu.be/L2acevyGP-4

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As an SEO strategist for female service providers and female-founded small businesses, Laura Jawad helps entrepreneurs attract more clients through the power of their websites.

Laura built two successful businesses through SEO, demonstrating firsthand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if you’re ready to make your website the hardest-working member of your marketing team.

When Laura isn’t creating SEO magic, you can find her working out in her basement gym, crocheting amigurumi or reading books to her kiddos. Connect with her on her website at www.laurajawadmarketing.com or on LinkedIn.

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Connect with me on social: I’m ⁠@caryngillen⁠ in all the places

Or grab this free resource I made just for you, The 20-Minute Niche Cure: ⁠https://caryngillen.lpages.co/niche-cure/⁠

I have lots of different options (and price points) for how I can support you.

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.