There’s niche — and then there’s “Cat Cafe” niche.

It’s Q&A Wednesday, and we’ve got a listener who’s considering this surprisingly popular business model. Some hot beverages, maybe a little food, and…live cats. Lots of ‘em.

Can this actually work? If so, how?

Today, we’ll explore what factors you should think about when starting a niche brick & mortar business. While extremely specific passion projects are fun, they still have to be profitable, sustainable, and scaleable.

We’ll discuss how to make sure a project like this is all three.

Tune in, and get a little inspiration for your next project — no matter how boldly, unapologetically niche it is. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1655 Q&A Wednesday: Is a Cat Cafe a good business?