Senior-level Chinese stakeholders often contend that one of the main reasons for today's heightened geopolitical tensions between China and the West is due to "misunderstandings" of its foreign policy objectives by outsiders.

Chinese distrust is also fueled by a longstanding feeling of victimization by the West and a sense that they've lost the "narrative battle" in international media.

Wang Huiyao, president and founder of the Beijing-based think tank Centre for China and Globalisation, wants to change that. In a recent column published in the South China Morning Post newspaper, Wang called on Chinese scholars, analysts, and others to "embrace the global internet if it wants to reclaim its narrative."

Wang joins Eric & Cobus to discuss why he thinks China has such a difficult time in communicating its agenda with the rest of the world.

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