All Things Private Practice Podcast Episode 48: TikTok Marketing for Therapists — How & Why [featuring Austin Armstrong]
"Use TikTok" is something that a lot of digital marketers and therapist entrepreneurs throw around as a strategy to get potential clients calling and your private practice thriving.
But how the hell do you "use" it?!
In this episode, I talk with Austin Armstrong, digital marketer, public speaker, CEO of Socialty Pro, and TikTok specialist extraordinaire, about...
- how being a great therapist is not the same as being a great business owner
- how marketing is crucial to bring in steady clients
- how TikTok is changing the shape of the mental health world and how it can help you grow your practice
- the best way for therapists to use TikTok and see results
- how giving away "free content" can actually bring more money to your business
- AND MORE
More about Austin:
Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital marketing agency specializing in TikTok marketing for businesses and Search Engine Optimization. Austin has posted over 1500 videos on TikTok tripling his own business and thousands more across his clients' accounts. Austin loves helping individuals and companies grow their online presence in order to generate brand awareness, thought leadership, customers, and product sales by getting creative and thinking outside of the box.
Check out Socialty Pro services: Digital marketing and video marketing for therapists and the behavioral health industry. They offer a done-for-you service where they help you outline video topics, coach you on social media, edit your videos, and post and optimize your content across all of your social media platforms so you can just focus on doing what you want to do.
Austin's Website: www.socialtypro.com
TikTok: @socialtypro
BusinessTok Podcast: businesstokpodcast.com
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A Thanks to Our Sponsor!
I would also like to thank Hushmail for sponsoring this episode.
Go to try.hushmail.com/allthings and enjoy the first month of your plan for free.
Mentioned in this episode:
A Thanks to Our Sponsor, The Receptionist for iPad!
Visit the website for The Receptionist for iPad here!
Mentioned in this episode:
Resilient Mind Counseling
It's Patrick. Some of you may know that I own a group therapy practice in North Carolina, Resilient Mind Counseling. We specialize in supporting the Neurodivergent, LGBTQIA+, and Black, Brown, and Asian communities online and across North Carolina. We also have limited in-person openings at our offices in Asheville and Cary. We really love working with clients who are coming to terms with both Autism and ADHD discoveries later in life or questioning, as well as the intersections of race, gender, identity, and orientation. All of our therapists have lived experience and identify as AuDHD, Autistic, or ADHD. Our team of affirming therapists offers a safe, anti-racist, anti-oppressive, inclusive, and accessible space where you can show up exactly as you are—no masking, no judgment, and no need to make eye contact, just real connection and healing. We accept most commercial insurances like Blue Cross Blue Shield, United, Aetna, and Med Cost, as well as self-pay options. We currently have openings for new clients. Visit our website at resilientmindcounseling.com. You can also text or call our HIPAA-compliant phone line at (828) 515-1246, or email us at scheduling@resilientmindcounseling.com.
The Receptionist for iPad
I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.