Michelle Troutman shares her tips for writing engaging law firm e-newsletters. Michelle owns Classy Writing, a business that specializes in creating e-newsletters and ghostwriting blog posts for law firms and other professional services firms.

Topics discussed include:

Differences between a blog and an e-newsletter
Common challenges in writing law firm e-newsletters
Practical tips for engaging with your audience
What to include in a law firm e-newsletter
Targeting the different stages of your client’s/buyer’s journey

To learn more about Michelle and her work, visit classywriting.com and request a free e-newsletter audit

This episode contains 30 minutes of Professionalism Content

XL31 Law Society

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Writing Engaging Law Firm E-Newsletters with Michelle Troutman