Nathan Gotch, founder of Gotch SEO and true thought leader in the space joins the Niche Pursuits podcast to share valuable tips on keyword research and content creation.
He takes us through his entire journey. Starting with learning SEO back in 2011 building his own sites, to how he got clients, diversifying his income, and what he sees working today.
And Nathan's insights are important for any site owner to take note of.
His approach to keyword research is centered around driving revenue and providing valuable content to users.
He recommends starting with transactional, bottom of the funnel topics that have high buyer intent or relevance to your core offer in your niche.
And suggests researching keywords by looking at products being sold on platforms like Amazon to determine which ones generate the most money.
If necessary, he recommends using keyword research tools to identify clustering opportunities and build a database of keywords.
And offers a great criteria for prioritizing keywords based on intent, relevance, and other important and sometimes overlooked factors.
From here he recommends creating high-value pages and supporting content at a granular level.
He also emphasizes the importance of having expertise or enthusiasm in the niche you choose for your website.
Nathan also shares a great 80/20 principle he uses. Meaning outside of the 80% targeting SEO traffic, 20% of content can be experimenting with trending keywords and creating link bait assets to attract attention and gain an authoritative advantage.
For existing sites, Nathan advises starting with existing keywords that are already ranking and optimizing them to improve their positions and increase clicks. He even highlights the value of keywords in positions 50 to 100, as they can still provide opportunities for growth and relevance.
He also highlights the significance of external signals, such as high-quality backlinks, in determining the helpfulness of content.
Nathan emphasizes the need for a long-term vision and building a brand rather than just a niche site.
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