The Action Catalyst REMASTERED: Building a Storybrand, with Donald Miller (Branding, Promotion, Marketing, Communication)
13 snips
Jan 5, 2024 
Bestselling author and StoryBrand CEO, Donald Miller, discusses the Storybrand framework, common marketing mistakes, lessons from politics, internal vs external problems, and the importance of being known for one thing.
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Framework Built From Storytelling
- Donald Miller tested his narrative framework in his conference company and quadrupled revenue.
- He then sold it to clients like Procter & Gamble, Ford Lincoln and the White House.
Stories Follow Seven Plot Points
- Donald Miller says almost all stories share a seven-part narrative arc.
- Brands that use that language can captivate customers quickly.
Clarity Wins Attention Fast
- People give brands almost zero time, so clarify your message in seconds.
- If you confuse, you'll lose and become invisible regardless of spend.