StreamTime Sports A guide to the NFL and YouTube's Sunday Ticket deal
Apr 19, 2023
01:15:23
On this episode of the StreamTime Podcast we have back-to-back interviews with the key figures at the NFL and YouTube that provide everything you need to know about the future of the Sunday Ticket out-of-market package. Co-host Chris Stone is joined by NFL's vice president of digital media, Blake Stuchin, and then Jon Cruz, YouTube's global head of sports partnerships.
Talking points:
Talking points:
- Intro and WWE + UFC merger - (0:12)
- The NFL’s historic season - (14:30)
- Evolution of the NFL and YouTube’s relationship (17:39)
- The NFL’s dominance on social media (25:00)
- Skydance and non-live NFL content - (29:58)
- YouTube’s long term relationship strategy with the NFL - (46:53)
- The Sunday Ticket fit in YouTube’s strategy (55:49)
- What can fans expect of the YouTube TV experience - (58:58)
- YouTube’s approach to fragmentation and discoverability (1:04:30)