Fame-Hungry to Fame-Ready: The Origin Story of Katrina Owens

In this deeply personal episode of KO Your Brand, Katrina Owens pulls back the curtain and shares the raw, unfiltered story behind her transformation—from a behind-the-scenes marketer with low self-worth to a confident PR and personal branding expert helping entrepreneurs feel famous for what they do.

If you’ve ever felt like the hidden gem, the best-kept secret, or the supporting character in your own career… this episode is for you.

You’ll hear about:

• Katrina’s early love for the spotlight (and her first “famous” moment at 2 years old)
• How years of underpayment and being underestimated dimmed her self-belief
• The real moment that sparked her leap from corporate to entrepreneurship
• How Knockout Directive and KO Your Brand were born—literally on the highway
• Why feeling famous is the key to building an unforgettable personal brand
• The mindset shift that changed everything (and how it can change yours too)

Whether you're at a career crossroads or just tired of feeling unseen, this origin story will remind you: you're allowed to be the main character.

Resources Mentioned:

• Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/
• Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
• Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challenge
• Book a Discovery Call to learn more about 1:1 Personal Branding & PR Coaching with Katrina: https://calendly.com/knockoutdirective/30min
• Living in Balance Mentorship: https://libseminars.com/

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