Copywriters Podcast Sales Funnel Cheat Codes, with Nathan Fraser
11 snips
Sep 26, 2022 Nathan Fraser, author of Sales Funnel Cheat Codes, shares strategies and tactics for effective sales funnels. Topics covered in the podcast include worst and best-performing funnels, the art of buying customers through advertising, running ads on how-to and product comparison articles, tips for advertising to customers in different levels of awareness, and more. Check out the book for detailed insights.
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Audience Matters Most
- Nathan shared a recent funnel that soared with one audience but flopped with another.
- This taught him the critical importance of matching audience to funnel and offer.
Funnel Success Depends on Audience
- Nathan described a funnel for podcast leads that continues generating revenue and leads passively.
- He contrasted this with a funnel that earned nine times return in a familiar audience but only 1.3 times return to a cold audience.
Advertising Buys Customers
- Advertising is buying customers, not just promoting a brand.
- This mindset focuses on how much you spend to acquire each customer profitably.
