From $200K to $60M: Lessons in Building Scalable Brands with Alison Wyatt

Jun 30, 2025

Alison Wyatt, founder of the Female Founder Collective, shares her passion for empowering women entrepreneurs. She discusses the thriving landscape of women-led businesses and the unique challenges they face. The conversation highlights the importance of mentorship, innovative marketing strategies, and building strong community support. Alison also provides insights on financial forecasting and key performance indicators essential for growth. Her experiences underscore the power of connection and resilience in navigating entrepreneurship.

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ANECDOTE

Alison's Career Journey

Alison Wyatt shared her career journey from fashion merchandising to digital media leadership.
She played a key role scaling Refinery29 from $200K to $60M before founding Female Founder Collective.

INSIGHT

Women Entrepreneurs Boom

Over 2,000 women start businesses daily in the U.S., fueled by desire for autonomy.
Many lack access to networks, capital, and resources necessary for growth.

ADVICE

Build Industry-Specific Communities

Founders should build community connections specific to their industry to find vetted resources.
Conversations with experienced founders help navigate unique challenges like maternity leave and financing.

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Are you ready to break through the barriers holding you back from building lasting wealth? In this episode, I sit down with Alison Wyatt, founder of Female Founder Collective. She shares the powerful ecosystem that supports women entrepreneurs at every stage, from launch to scale to exit. We talk about why women-led businesses are booming, the challenges female founders face, and how the Collective helps women break barriers around funding, networking, and growth. Get ready to know how to structure your company for long-term wealth and success

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HIGHLIGHTS

00:00 How the Female Founder Collective was started.

08:30 How to land major leadership roles early in your career.

13:15 Why are more women starting businesses than before?

18:45 Tools every founder needs to scale and raise capital successfully.

26:30 Strategies to protect your business and maximize your exit.

34:15 How Female Founder Collective supports founders at every stage.

36:00 Why many women founders miss the basics like KPIs, budgets, and clear goals.

42:00 How do you hire smart when funds are tight?

49:00 Why your network is your most valuable asset.

53:00 How can social media and AI tools help you take control of your health?

RESOURCES

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