In this episode, you’ll hear about:
- The unique experience of being the first marketer at a startup
- Common mistakes startups make with their initial marketing hires
- The importance of aligning marketing strategies with the startup's stage
- How the Jobs-To-Be-Done framework impacts product innovation and marketing
- Tips for preparing to join a startup marketing team
- Lucy's favorite tools and resources for marketing and mentorship
Tools mentioned:
- Intercom, a real-time customer messaging and engagement platform
- Airtable, a flexible database meets user-friendly spreadsheet
- ProfitWell, a tool for subscription revenue and growth analytics optimization
- GrowthMentor, personalized growth advice from expert mentors
- Forget the Funnel, SaaS marketing guidance and mentorship platform
The GrowthMentor Podcast