EP 241: How to Join LinkedIn's TOP 3% w/Caroline Pennington

Only 3% of LinkedIn users post content... are you one of them?

LinkedIn expert Caroline Pennington uncovers powerful strategies for standing out, building your brand, and generating real business results — all without paid ads.

Caroline shares how she made the leap from a 15-year corporate recruiting career to becoming an entrepreneur, podcast host, and the CEO of The Feminine Founder. She reveals her LinkedIn growth blueprint — including how to optimize your profile, engage authentically, and train the algorithm to work for you.

Whether you're a founder, coach, or small business owner, this episode is packed with tactical takeaways you can apply today to start turning visibility into opportunity.

💼 What You’ll Learn in This Episode:

Why LinkedIn is the most underrated growth tool for entrepreneurs

The 3 pillars of LinkedIn success: Profile, Content, Engagement

How to build trust and attract leads using emotional intelligence

Caroline’s weekly LinkedIn posting system for visibility

DM strategies that convert with 80%+ response rates

How to use LinkedIn’s “Grow” tab to find perfect-fit prospects

⏱️ TIMESTAMPS

00:00 Introduction to LinkedIn's Potential

00:21 Meet Caroline Pennington

01:03 Caroline's Journey from Corporate to Entrepreneur

01:54 The Power of LinkedIn for Personal Branding

02:14 Emotional Intelligence in Professional Growth

04:33 Building a Strong LinkedIn Profile

06:06 Engaging with Your LinkedIn Audience

08:39 Maximizing LinkedIn's Features for Success

15:08 Effective LinkedIn Connection Strategies

18:44 Training LinkedIn's Algorithm

22:05 Advanced LinkedIn Search Techniques

22:56 The Power of Organic Content and Female Entrepreneurs

24:34 Weekly LinkedIn Routine for Success

26:24 Engaging with Your LinkedIn Audience

31:34 Optimizing Your LinkedIn Profile

35:31 The ROI of LinkedIn Marketing

36:07 Final Thoughts and Takeaways

36:54 Hosts' Reflections and Actionable Tips

🔗 Resources & Links

🔹 Learn more about Caroline Website

🔹 Connect with her on LinkedIn

🔹 Entrepreneurs United Podcast

🔹 Attend the Empowerment Experience: October 4–6, Winston-Salem, NC

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