Revenue Champions cover image

Revenue Champions

91: Getting CEO buy-in for marketing decisions (with Ethan Aaron, CEO at Portable)

Apr 12, 2023
31:55

CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions.

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