Text us your thoughts on the episode or the show!

During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic.

Some key elements to look for to give your organization a better chance of success:

Culture of collaboration and comfortable with "fail fast"
Alignment on definitions
Clarity on what questions you are trying to answer

Thanks to Jeff Kew for his insights.

Recorded live August 11, 2021.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Visit UTM.io and tell them the Ops Cast team sent you.

Join us at MOps-Apalooza: https://mopsapalooza.com/

Save 10% with code opscast10

Support the show

EP 21 - Lessons Learned from Rolling out Multi-Touch Attribution w/ Jeff Kew