SaaS Interviews with CEOs, Startups, Founders He Used AI to Generate $6m Revenue at Dreamstories by Selling Childrens Books
Nov 21, 2025
Discover how Ricardo scaled DreamStories.ai to over $3M in sales by crafting personalized children's books. He shares insights on using Facebook ads for customer acquisition, keeping customer acquisition cost aligned with order value, and the magic of a simple onboarding process. Learn how episodic 'reverse books' encourage repeat purchases and why he avoids the traditional VC funding route. Ricardo’s innovative approach and experimentation with A/B testing provide a masterclass for anyone interested in consumer AI and paid acquisition strategies.
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Personalized Content Studio For Parents
- Ricardo built DreamStories as a personalized content studio to scale handcrafted storytelling using generative AI.
- He focused on non-technical parents who want simple, self-consumed family content rather than complex creation tools.
Bedtime Reading Sparked The Idea
- Ricardo noticed nightly bedtime reading patterns with his own child and saw repeatable demand for personalized books.
- That observation led him to pick children's books as the initial wedge market for DreamStories.ai.
Paid Ads As The Primary Growth Engine
- DreamStories prioritizes paid acquisition (Facebook) over organic search to scale quickly.
- The category's gifting and repeat potential made paid spend an exploitable arbitrage for them.