Woman Owned: The Growth Podcast for Women Entrepreneurs [FFL 198] Kathryn Ferrero on the Art of A Big Career in A Big Company
The ability to have clarity on your message and what you bring to the table at your organization is critical to your career. It helps instill a sense of confidence, certainty, and self-clarity in everything you do.
My guest today, Kathryn Ferrero, is the Chief Marketing Officer at AXA Equitable Life Insurance where she oversees all aspects of the company's marketing outreach including digital marketing and communications. She is responsible for developing strategic marketing initiatives with a strong focus on digital innovation, customer experience, and increasing the company's revenue.
She joins me today to share her story and how gaining a sense of clarity on who she is, how her skills can serve her organization, and how staying curious and open to pivoting has helped her create a big career inside a large organization.
"The idea of picking a major in your career can actually be kind of dangerous." - Kathryn Ferrero
Today on the Fierce Feminine Leadership Podcast:
- How her past experiences gave her the leadership skills she needed to achieve her goals
- The importance of curiosity and having a willingness to pivot to forge a successful career
- How to maintain curiosity
- Building your network through meaningful conversations
- Using your curiosity to build your network and grow personally and professionally
- Strategies to make a big career in a big company
Kathryn's Tips on Managing Your Time While Managing Multiple Projects:
- Follow the "do, discard, delegate, or defer" method
- Know your priorities
Connect with Kathryn Ferrero:
How to Find Your Million-Dollar Message Free Training
Great female leaders know how to elegantly and persuasively share their message in a way that others take action. If you want to learn how to craft your message and inspire others to take action, I invite you to register for my FREE mini-course training: How to Find Your Million-Dollar Message!
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A Special Thank You to Our Sponsors
This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women.
Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!