Emotion in data analysis, from what we've been told, should never happen. But the kicker - humans are humans. We use emotions in literally everything we do. So how do we channel it best to make sure we are positively impacting the business?

Gerda "The koala" Thomas joined Shiva to chat about this topic. Where does it make sense to channel emotion? In getting EXCITEMENT about testing, and ideas! But maybe we park it when actually analyzing tests, because that can lead to bad analysis.

We got into:

- The good (and bad) about data. Because sometimes a hyper-fixation on certain data leads to dark patterns and bad UX

- Emotion can actually be GOOD in building a culture of experimentation (well, some emotions....sometimes)

- Is 'hiring culture' really THAT important to getting people involved in data? (yes....yes it is)

Go follow Gerda on LinkedIn:⁠

https://www.linkedin.com/in/gerdathomas/

Go check out her company, Koalatative:

https://koalatative.com/

Also go follow Shiva Manjunath on LinkedIn:

⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠

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⁠⁠https://fromatob.beehiiv.com/

How to Remove Emotion from Data Analysis ft. Gerda Thomas