Clarify Your Message with Dr. J.J. Peterson from StoryBrand

24. Clarify Your Message with Dr. J.J. Peterson from StoryBrand

How do you use story to find a message that's clear and works? What is the "Starbucks test"? And why should you never set yourself as the hero in your business? 

Welcome to the StoryPowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.

My guest today is Dr. J.J. Peterson.

J.J. serves as Chief of Teaching and Facilitation of StoryBrand, as well as co-hosting the massively popular Building a StoryBrand podcast with Donald Miller.

He has a PhD in Communication and prior to joining StoryBrand he spent 20 years teaching and practicing communication in the entertainment industry and higher education.

JJ is also the only person who can sincerely say that his life was improved by watching the movie Armageddon.

You can also check out his latest venture, Business Made simple University at businessmadesimple.com. 

If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.

You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.