More 2 Marketing How does Behavioural science & nudges help business? with Sonia Friedrich
How does Behavioural science & nudges help business? with Sonia Friedrich In this podcast, we learn more from special guest Sonia about the application of behavioural science in business, emphasising the importance of data and understanding human behaviour to enhance customer experience and improve performance. The podcast also explores the challenges and opportunities of implementing behavioural science within organisations, the role of AI in personalisation, and the psychological concept of loss aversion. The conversation concluded with a discussion on the importance of behavioural science in work and the potential for AI to create personalised experiences.
Sonia Friedrich – Director
Linkedin https://www.linkedin.com/in/soniafriedrich/
Sonia is a leader in the application of Behavioural Economics and Behavioural Science in Business, and a trusted Global Keynote Speaker. Since 2011 she has applied Behavioural Science to shatter entrenched paradigms and give her clients the edge. She has made and saved clients $Millions. Sonia works with CEO's, Founders, Executives and their Teams, from Fortune 500 companies to Start Ups. She works with innovators and businesses in crisis. Sonia is a member of diversifiglobal.com and on the Faculty for KPMG Upside Founders Programme (Australia).
Learn more at
http://www.soniafriedrich.com/
https://soniafriedrich.learnworlds.com/course/irrational-pricing-wins
The book mentioned:
Dan Ariely – Predictably Irrational
https://www.amazon.com.au/Predictably-Irrational-Hidden Forces-Decisions/dp/006135323X
Visit @more2marketing www.more2marketing.com.au
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