The Dave Chang Show Point of View With Brooks Headley
Oct 6, 2025
Brooks Headley, an award-winning chef and musician, is known for his vegetarian-focused eatery, Superiority Burger. In this lively discussion, he shares insights on the evolution of his menu and the punk ethos that fuels his creativity. Brooks reflects on the challenges of moving to a new space, how iteration has shaped his dishes, and the art of maintaining a small yet impactful menu. He also muses on the joys of walking NYC, the importance of seasonal specials, and the unique relationships with local farmers that inspire his cooking.
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Cheap Prices Built Community
- Brooks kept Superiority Burger prices very low early on to stay accessible, which attracted young regulars and community support.
- He now accepts higher prices at the new space but values the decade of relationships built at affordable rates.
Space Shapes Menu Possibilities
- Moving to a bigger space changed what Brooks could physically serve, unlocking plates and knife-friendly dishes he previously avoided.
- The pandemic briefly made every restaurant look like Superiority Burger, which shifted his view on anti-plate rigidity.
Document And Iterate Relentlessly
- Keep a constant notebook of ideas, links, and iterations to evolve dishes over many versions.
- Iterate repeatedly; the 11th version may be nothing like the first but reveal the best result.
