Branding is the process of creating a strong, positive perception of a company, its products or its services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.
In today’s episode of The Brand Called You, Silvia Wiesner talks about her branding and managing experience at Unilever. She explains how to create a long-standing brand today. She also talks about branding in the metaverse and the effects of the rise in social media influencers.
The Brand Called You