Steps for Thought Leadership with Huge or Tiny Budgets

In this episode, Dan Sanchez talked to Matthijs Van den Broek who is the head of Thought Leadership for WUA about what thought leadership can look like on a tiny or massive budget.
They discuss:

Matthijs' experience creating thought leadership for WUA for 5+ years
What he would do if he had to start over from scratch at a small company
What he would do if his boss 10x his budget