Nik did a DPA report with everyone’s favorite ad software, Marpipe. And it’s time to share what he found.

First, let’s start off with catalog ads: they’re actually carpool lanes, and you’re only running in the carpool lane if you’re paying for it or have others on board. How does this relate to catalog ad options? How do they run on their own?

Plus, TikTok and Snapchat are working to improve their DPAs and catalog ads—which means things like this are probably going to become uniform across platforms. They’re starting to understand traits and tags that will help them sell more. How can you use this to your advantage if you’re selling via social? What’s the future of catalog ads? (Hint: they’re not going away anytime soon.)

And, find out how a simple “Add to Cart” test can affect behavior.

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Learn from Instant at instant.one/limited

Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

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Willie Nelson, Garland, TX, and The Red Headed Stranger