Are you tired of blending in with the crowd? In this game-changing episode which is a replay of a group coaching call we did several years ago, we uncover the secret to standing out in the saturated world of legal marketing. Join us as we challenge the "monkey see, monkey do" approach and explore the power of differentiation. Learn how to develop your own unique selling proposition (USP) that will make potential clients flock to you.  Get ready to transform your marketing game and leave your competitors in the dust.

What sets you apart from other lawyers? In this eye-opening episode, we dive deep into the concept of a unique selling proposition (USP) and its crucial role in the legal industry. Discover how understanding your potential clients' thought process can help you create marketing strategies that make them choose you first. From crafting provocative headlines to adjusting your messaging, we explore the power of creativity in attracting clients. Our guest shares their experience of using renegade marketing strategies, targeting specific clients, and the fear of turning away potential business. Get ready to unleash your marketing genius and become the go-to lawyer in your field.

Are you ready to change the game and make a lasting impact in the legal profession? Join us as we explore the power of differentiation and thinking differently. Inspired by Steve Jobs' famous quote, "Think different," we discuss how this mindset can revolutionize your practice and attract your ideal clients. Discover the art of perfecting inbound media and educating potential clients, ultimately positioning yourself as a thought leader. Don't settle for the status quo - become a hero in your family and community. If you're ready to level up your marketing, this episode is a must-listen.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.