The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke
Oct 31, 2021
44:53
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
According to Ben, the essence of the Starbucks brand has always been seduction. Yet he worries it's moving away from its cultural capital codes. We talk about the brand and how its desire to connect post-lockdown led him and the team to the Funnel Cake Frappuccino.
On Strategy Showcase