Business Wars Encore: Hershey's vs Mars | Chocolate Town | 1
Dec 22, 2021
In 1886, Milton Hershey battles financial hardships while trying to resurrect his candy business. A pivotal visit shifts his fortunes, and he begins to unveil the magic of milk chocolate. As he navigates the sweet, yet challenging world of confectionery, Hershey's perseverance leads to the birth of his chocolate empire. Meanwhile, the rivalry with Frank Mars sparks a competitive edge in the industry, blending friendship with fierce competition. Plus, insights on self-care in entrepreneurship add an intriguing twist to the sweet saga.
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Hershey's Early Struggles
- Milton Hershey, a struggling confectioner, faced multiple business failures, including a cough drop venture in New York.
- After his horse-drawn wagon was sabotaged by firecrackers, he returned to his family in Pennsylvania.
Lancaster Caramel Company's Success
- Starting over in Lancaster, Hershey found success with milk caramels, securing a large order from a British importer.
- This success allowed him to expand his business and become a leading caramel manufacturer in America.
Hershey's Shift to Chocolate
- Inspired by a chocolate-making exhibit at the Chicago World's Fair, Hershey shifted his focus to chocolate production.
- He purchased the equipment and founded the Hershey Chocolate Company, initially producing dark chocolate.