The Game with Alex Hormozi Congruence: The Secret Weapon to Maximizing Conversion | Ep 788
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Nov 8, 2024 Discover the power of maintaining congruence in messaging to boost conversion rates. A hypothetical scenario illustrates how consistent communication can enhance customer journeys. Learn about the vital role of process audits in identifying areas for optimization and driving revenue growth. Small adjustments can lead to significant profits, highlighting the importance of constant refinement for sustainable success.
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Maintain Congruence Throughout the Customer Journey
- Follow the customer journey from prospect to customer, identifying areas of incongruence.
- Ensure that every step reinforces the initial benefit that attracted the prospect.
Reaffirm the Customer's Decision
- Recap the customer's journey and the initial benefit at each touchpoint, from the thank you page to onboarding.
- This reinforces their decision and reminds them why they engaged with your business.
Customers Have Other Priorities
- Customers are not constantly thinking about your business.
- Reminding them of their initial interest helps cut through the noise and maintain their engagement.