

Best of The Year: Utilizing Storytelling to Communicate Cross-functionally & Identify Solutions w/ Gil Rosenthal
Dec 26, 2023
Fraud prevention expert Gil Rosenthal discusses utilizing storytelling in fraud prevention, proactive approaches to anticipate fraudsters' tactics, analyzing unique patterns, identifying prevention solutions, and staying ahead in the ever-evolving world of fraud.
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Storytelling in Fraud Prevention
- Understand the context of your product, systems, customers, and business.
- Tell the most likely good and bad story, filling in pieces with data to determine the true narrative.
Dual Narrative Approach
- Construct both a "good" and "bad" narrative using initial factors.
- Integrate additional data points to ascertain which narrative is more probable, enhancing accuracy and mindset.
Fraudster Adaptation & Response
- Consider the impact of actions, anticipating fraudster adjustments to defenses.
- Employ an "attack, defense, adjust" cycle, emphasizing flexibility and foresight in solutions.