Strictly Business Religion of Sports CEO Ameeth Sankaran on Teaming With Coco Gauff and Building a Content Powerhouse
Sep 12, 2025
Ameeth Sankaran, CEO of Religion of Sports, shares insights on navigating the competitive landscape of sports content creation. He discusses the company's exciting new partnership with tennis sensation Coco Gauff and her innovative media venture. The conversation highlights the evolution of sports storytelling, emphasizing athletes' unique roles as personal brands in the digital age. Sankaran also delves into the complexities of negotiating media rights and the importance of creative control in producing authentic narratives.
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Sports As A Content Magnet
- Sports command massive attention across platforms, driving demand for connected storytelling.
- Social media lets athletes become brands, creating appetite for deep-form documentary content.
Why Sports Matter Framing
- Religion of Sports focuses on the deeper why behind athletics rather than just event coverage.
- The company explores hidden meaning, flow state, and personal backstories to connect with fans emotionally.
Name Born From Chopra Household
- Gotham Chopra named the company based on his upbringing around Deepak Chopra and sports as communal ritual.
- He observed thousands of fans sharing identity through rooting for the same outcome, which shaped the brand idea.