Religion of Sports CEO Ameeth Sankaran on Teaming With Coco Gauff and Building a Content Powerhouse
Strictly Business
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Negotiating Media Rights and In-House Production Insights
This chapter explores the complex negotiation dynamics in media rights and licensing amid the rise of streaming platforms. It highlights the significance of pricing strategies, territorial deals, and in-house production, focusing on the Nexus series as a case study in promoting women's sports.
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