E209: How to Create a Content Flow That Works to Build Your Brand with Brad Lea

How do you build a brand that lasts? Today’s guest, entrepreneur and author, Brad Lea would tell you that you have to be everywhere, every day. This was the exact opposite of what he told 10x entrepreneur Grant Cardone way back, for posting too much on social media. Good thing he didn’t listen to him because Brad learned his lesson and he learned it the hard way.

After eight years of helping Grant build his brand up and building stages for other people, Brad finally decided to build a stage for himself. He realized that the best way to blow up any business is to get more attention and more relationships.

Brad is the host of the Dropping Bombs podcast and author of “Lessons I Learned the Hard Way So You Don’t Have To.” He is also the creator of LightSpeed VT, a multimillion-dollar interactive technology that allows people to create interactive content so they could invest their way out of the rat race. Learn how Brad closed a deal with Tony Robbins based on this “fear of loss.”

Here are some power takeaways from today’s conversation:

[01:33] Lessons on patience

[04:35] The concept of extreme perspective

[09:34] Why you should seek discomfort

[11:39] Why relationships are the new currency

[14:39] Choosing the people you surround yourself with

[16:10] The power of words

[18:24] Why you need to measure your progress

[20:46] Building a stage for himself

[25:09] What makes a great brand

[27:25] How to create your content flow

[34:03] How he closed a deal with Tony Robbins

[39:20] How LightSpeed’s interactive system works

[51:05] Why focus on money

[54:15] Where Brad invests his money

Notable quotes from the Episode:

"When it comes to chasing your dreams or building an empire, patience is not a virtue… and it can kill you. ”

“If you want comfort, seek discomfort. The things that are uncomfortable make you change, grow, and move.”

“Relationships are the new currency… money doesn't grow on trees, they tell us. But they don't tell us where it does grow – well, it grows in other people's pockets.”

“What makes a great brand is trust... at some point, you have to stop thinking about what content to put out and start being the content.”

"You don't have to quit your job to start making more money through sales. You can get a part-time sales job and pretty soon that sales on that commission start to outperform your normal job."

Connecting with the Guest

Website: https://bradlea.com

LightSpeed’s website: https://lightspeedvt.com

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