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Founder's Journal
Why Storytelling is the Key to Your Pitch
Oct 23, 2023
Robbie Crabtree, ex-Lawyer, now Co-Founder of Potential AI, discusses the power of narrative storytelling in startup pitches. They explore key elements of a great pitch, importance of storytelling, and crafting effective pitch decks for founders.
28:09
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Quick takeaways
- A powerful startup pitch goes beyond facts and features to paint a future world that investors want to be a part of.
- Founders should adapt their pitch as their business grows, using different storytelling techniques and incorporating relevant metrics to instill confidence in investors.
Deep dives
The Importance of a Great Startup Pitch
A great startup pitch is characterized by the ability to make an investor envision the future that the founder is describing. It goes beyond a simple story and becomes an exercise in world-building, making the investor feel that the future is inevitable. The pitch should focus on creating a future world that the investor wants to be a part of, rather than relying on technical details and features. One example of a successful pitch is that of Instagram's founders, who painted a vivid picture of a future where the platform was widely used. A powerful pitch is not just about facts and figures, but about inspiring the investor to believe in and contribute to the realization of the founder's vision.
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