In this episode, Marcelo Kertesz, CMO of Manscaped, shares his journey from product design school to leading one of the most disruptive brands in men's grooming. He reveals how, during COVID, he took the initiative to propose a complete rebrand for Manscaped, which ultimately helped reshape the brand’s identity. Marcelo delves into the balance between creativity and strategy, the importance of team collaboration, and how Manscaped continues to push boundaries in branding and marketing.
Connect with Marcelo: https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/
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Breaking and Entering Advertising Podcast