It's a Good Life S2E354 Brian Buffini's Bold Predictions - Hope and a Plan for 2026
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Dec 9, 2025 In a world filled with pessimistic views about the 2026 real estate market, optimism shines through as Brian Buffini predicts a return to a balanced market reminiscent of 2019. He dives into effective strategies for reaching the median home seller, who is typically 64 years old. Family dynamics emerge as a major motivator for selling, while insights on first-time buyers reveal they're older than many expect. With a new program, the Blitz, set to revolutionize lead generation and sales for agents, hope and actionable plans take center stage.
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Market Returning To 2019 Rhythm
- The real estate market will return to the rhythm of 2019 rather than the artificial 2021 peak.
- Brian Buffini frames 'hope' as a confident expectation and pairs it with a plan for agents to act on.
2021 Was An Artificial Market
- 2021's ultra-low inventory was an 'artificial market' created by pandemic-era conditions and stimulus.
- Brian warns agents not to build budgets or expectations around that unsustainable environment.
Use Supply Metrics To Reframe Clients
- Monthly supply and days-on-market metrics are moving back toward 2019 levels, indicating balance.
- Agents should use these facts to reframe conversations with clients about market normalcy.