431: Building a Club Around Community, Not a Course w/ Jenna Jardin

his one’s a blast.

Jenna Jardin is the kind of leader who’s juggling everything—membership, events, communications, and full-tilt programming—at one of the most active and unique private clubs in the country: Beacon Hill Club.

There’s no golf and no downtime.
 Just a massive outdoor rink, hundreds hockey players, an iconic winter recital, curling nights, teen trips, family dinners, a beautiful club house and a member experience that runs year-round.

Jenna joined the club in the middle of the pandemic, coming straight from the world of NYC hotel sales—and has since helped shape Beacon Hill into a place where members aren’t just participating... they’re showing up, staying late, and asking what’s next.

In this episode, we dig into:

• How to run a high-energy club without relying on golf or courts
• The importance of smart programming and even smarter communication
• Jenna’s transition from hard sales to community-building
• What it takes to design events people actually want to attend
• And how Beacon Hill’s team culture helps them pull it all off

This isn’t your traditional club model. And that’s what makes it so good.

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