How to Be Awesome at Your Job 677: Optimizing Your LinkedIn for Maximum Opportunities with Donna Serdula
Jun 17, 2021
Donna Serdula, a LinkedIn optimization pioneer and author, shares her game-changing four-point methodology for leveraging LinkedIn to maximize career opportunities. She emphasizes the importance of personal branding and strategic keyword use to boost profile visibility. Donna reveals tips for growing your network tenfold through personalized connections. Additionally, she discusses how to enhance your profile with engaging visuals and relatable messaging. Throughout, she motivates listeners to pursue better opportunities by crafting compelling online presences.
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Profile Makeover Led To Big Raise
- A 56-year-old client revamped his LinkedIn and resume to tell a relevant story with keywords.
- He landed a new job paying 40% more, showing the power of thoughtful representation.
Start LinkedIn With A Clear Goal
- Know why you are on LinkedIn before optimizing your profile.
- Tailor your profile story to the specific goals and audience you want to reach.
Use Clear, Warm Formatting
- Format your LinkedIn About section for easy scanning using short paragraphs and line breaks.
- Write in a warm first-person narrative to engage and tell your story authentically.
