The Game with Alex Hormozi Part 5: Upsell Offers | $100M Money Models Audiobook | Ep 942
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Aug 19, 2025 Dive into the secrets of successful upselling and learn why structure trumps charisma in sales. Discover effective strategies that can boost revenue after the initial sale, including menu and anchor upselling techniques. Hear relatable anecdotes that underscore the importance of understanding customer needs to maximize profit margins. Timely upsell offers can not only enhance financial success but also improve the overall customer experience.
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Upsells Multiply Profit Per Customer
- Upsells convert a low-margin attraction offer into high profit by solving the next problem customers face.
- McDonald's fries, drink, and supersize examples show upsells can multiply profit per customer by 8–11x.
Use Classic Immediate Upsells
- Do the classic upsell immediately after the core purchase by solving the next problem it creates.
- Offer higher-margin add-ons first and get customers to say "no" to increase overall acceptance.
Earmuffs To Paid Coat Storage
- A fur-coat dealer gave free earmuffs to attract customers and then charged for coat storage as an upsell.
- He used creative framing to get customers to pay for storage despite the free gift.
