A code of conduct to live by - Joey and Drew, Few Will Hunt

I drove all the way out to Philly to sit down with the founders of Few Will Hunt, an identity brand that just so happens to make some bad ass apparel.

I found Joey and Drew years ago and have been following their growth since.

The reason I call them an identity brand with great apparel is because their flagship shirt reads "everybody wants to eat, but few will hunt". It's a homage to hard work, and these guys cut zero corners.

Today we talk about the beliefs behind the brand, why trusting hard work is a good idea, why they spent boatloads of money to bring every element of their product to be made in the USA, and so much more.