A healthy relationship between marketing and sales is crucial. But how often does your sales and marketing team truly communicate, collaborate, brainstorm, or provide feedback? And how can you ensure they’re working together in the sales enablement process without getting siloed off from one another? Today on the show, AJ answers these questions and more as she reflects on her conversation with Ben Rigsby on sales enablement and how to run a seamless marketing-to-sales pipeline. Tuning in, you’ll hear AJ break down the most effective lead nurturing strategies (both online and offline), the importance of converting your social media followers into customers, and how to grow your email list by creating high-value offers. She also shares her tips for effective communication with customers and unpacks what it means to create lifetime value. To learn why the relationship between sales and marketing is like a marriage, how to put excellent sales enablement processes in place, and much more, be sure to tune in today!