Ep 83 | Adding Story To Anything (A Practical Guide)

Story isn’t just for movies, keynote speeches, or bestselling authors. It’s the most underrated business tool you already have and probably aren’t using enough.

In this episode, Vendoroo's Chief Evangelist Pablo Gonzalez breaks down the simple storytelling frameworks that founders, leaders, and property managers can use to communicate more clearly, influence more effectively, and stand out in a noisy, commoditized market.

Beginning with a spark from Kobe Bryant’s own obsession with storytelling, Pablo walks through a practical, step-by-step guide to inserting story into anything:
your presentations, sales calls, internal meetings, content, leadership messaging, and even your company-wide point of view.

You’ll learn:
💡 The simple building blocks of every effective story
🚀 A powerful "And, But, Therefore" formula to instantly structure a compelling point and make people lean in
🧠 The single most effective way to gain clarity, stop rambling, and move your audience from one belief to another. (The From → To)
🛠️ How PMs can use story to break out of commoditization and differentiate their brand

By the end, you won’t just understand the story, you’ll know how to apply it everywhere.

If you’ve ever struggled to articulate what makes you different, get people aligned around your mission, or simply make your communication stick, this is the episode to bookmark.

🎧Story on, my friend. Listen now!

🌟 Stay Connected with Us:
🎙️Connect with Pablo Gonzalez on LinkedIn
📬Subscribe to Vendoroo's Weekly Newsletter
💼 Follow Vendoroo on LinkedIn
🌐 Visit Vendoroo's Website

Chapters:

00:52 Beginning the Quest for Story
00:54 Breaking Down the Hero’s Journey
02:29 The Core Essence of Any Story
02:46 The Five Elements of Storytelling
03:30 Storytelling for Property Managers
04:05 Story as the Ultimate Differentiator
06:44 The ABT Framework
07:50 Applying ABT in Business
10:01 The From-To Framework
10:54 Reza’s Story: Reframing Competition
14:47 Crafting a Company-Wide Point of View Narrative
20:16 Injecting Story Into Every Part of the Business