Aliza Licht Reads an Excerpt of Her New Book, ON BRAND

This week’s episode is a little bedtime story from me to you. I decided to record the introduction of my book, ON BRAND: Shape your narrative. Share your vision. Shift their perception. as a podcast episode narrated by me! Get ready for some self-reflection! In less than 20 minutes, I guarantee that you will start to think about yourself and your career in a totally new way. 

In ON BRAND, I share my strategies for developing your own personal brand to ensure your name gets dropped in rooms you’re not in, and you are put in a position to succeed because people know the value you add. A well-defined personal brand can secure your professional longevity because what you do today may not be what you do tomorrow. I’ve spent over two decades immersed in the business of shaping perception. In my early years at high-fashion magazines, I observed how influence and taste are cultivated. When I moved to the corporate PR side, I learned what it takes to build a brand with cultural impact and longevity. I’ve worked with some of the most prestigious luxury brands and have been on some of the best marketing and communications teams in the fashion industry. 

But I never imagined that the same tactics and marketing principles I had applied to my corporate work for years would later be pivotal in rebranding myself. In doing so, I evolved from a corporate employee to someone with a multimedia personal brand that includes two books, a podcast, speaking engagements, newsletters, a private online community, and a creative brand marketing and digital strategy consultancy. It didn’t happen overnight; it took hard work, consistency, and passion. The good news: I’m about to share all my insider secrets with you in ON BRAND. I hope you enjoy listening to this introduction!