AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Think Like A CEO with Gary Keller & Jay Papasan
Episode III: Lead Generation - Fill the Top of Your Funnel
Feb 6, 2023
Recessions are part of the business cycle, so planning ahead is crucial. The hosts discuss how to not just survive but thrive through effective lead generation. They emphasize understanding market metrics to create targeted messaging. The importance of branding and value bundling is highlighted, showcasing strategies like Amazon Prime. Crafting unique offers can shape a brand's identity and provide a competitive edge. Nurturing client relationships and adapting marketing strategies are essential to capitalize on market shifts.
28:34
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Understanding key metrics and adjusting lead generation efforts is essential for thriving during market fluctuations and achieving business success.
- Tailoring messaging to address current customer pain points enhances engagement and helps businesses effectively resonate with their audience during economic changes.
Deep dives
Understanding Market Math for Success
Businesses must thoroughly understand their unique metrics to succeed, especially during market shifts. This involves recognizing how many leads need to be generated to achieve desired results, such as appointments and transactions. For example, if the previous market required contacting 50 potential clients weekly, adjustments may mean reaching out to 100 in the current environment to maintain performance. Knowing these numbers allows businesses to formulate strategies and adjust their efforts effectively, ensuring they remain competitive in changing conditions.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode