
Episode III: Lead Generation - Fill the Top of Your Funnel
Think Like A CEO with Gary Keller & Jay Papasan
00:00
The Power of Branding and Value Bundling
This chapter explores how consumer perceptions of branded solutions have shifted, focusing on Amazon Prime's strategy of bundling services. It also highlights enduring marketing tactics in real estate that emphasize branding and customer value.
Play episode from 09:52
Transcript


