The Best One Yet 🏎️ “Bieber’s blacklisted” — Ferrari’s rules of ownership. Coca-Cola’s Fairlife milk. DOGE vs. CFPB.
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Feb 12, 2025 Discover the quirky rules of Ferrari ownership—customization could blacklist even celebrities! Dive into Coca-Cola's bold acquisition of Fairlife as milk surges in popularity. Explore the clash between DOGE cryptocurrency and the Consumer Financial Protection Bureau, highlighting vital financial literacy. Plus, enjoy a cleverly penned love poem for Peloton, just in time for Valentine's Day. This episode serves a delightful mix of business insights wrapped in humor and clever storytelling.
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Coke's Milk Moment
- Coca-Cola's biggest acquisition ever is Fairlife milk, a $7 billion deal.
- Fairlife is now a billion-dollar brand, outperforming Coca-Cola's sodas and juices.
Premium Milk Paradox
- Fairlife milk defies commodity trends by charging three times more than regular milk.
- Despite declining cow milk consumption, Fairlife sales are at an all-time high.
Engineered Milk
- Fairlife's success comes from filtering milk for higher protein and less sugar.
- This attracts new customers, like Ozempic users, by positioning milk as a protein shake.