Innovations in Milk and Market Strategies

If you customize a Ferrari, they won’t let you buy another… even if you’re Justin Beiber.

Coca-Cola’s biggest acquisition ever is Fairlife… because milk is having a moment.

DOGE is targeting the Consumer Financial Protection Bureau… so we’re look at trim-cuts vs buzz-cuts.

Plus, we wrote a heartbroken love poem ahead of Valentine’s Day… to Peloton.

$RACE $KO $PTON

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Ben & Jerry’s Phish Food 🍦. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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