Not Alone I Had Everything, and I Was Still Miserable: Aimee Song on Redefining Success
Jun 24, 2025
Aimee Song, a digital pioneer and fashion entrepreneur known for her platform Song of Style, shares her journey through motherhood and mental health struggles. She opens up about her transition from a successful influencer to redefining success on her own terms, highlighting the importance of balance and slowing down. Aimee discusses the impact of postpartum depression, her return to interior design, and the launch of her fashion brand, Amiya, emphasizing timeless quality over fast fashion. It’s a heartfelt exploration of personal growth and priorities.
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Humble Blog Beginnings
- Aimee started blogging in 2008 as a hobby while working jobs and studying interior architecture.
- Her audience grew slowly over about a decade, letting her develop authentically without pressure to monetize early.
Slow Growth Protected Creative Freedom
- Rapid discovery today creates instant pressure and scrutiny for creators.
- Slow growth gave Aimee creative freedom and protected her from early burnout.
From Architect To 300-Day Traveler
- Aimee scaled from interior design to full-time influencing after influencer jobs paid far more.
- She traveled 300 days a year, bought and redesigned a starter home, then documented the process heavily on YouTube.