The Journal. NCAA President on a New Era for College Sports
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Jun 24, 2025 
Charlie Baker, President of the NCAA and former Massachusetts governor, discusses the groundbreaking settlement allowing colleges to pay student-athletes directly. He dives into the regulatory challenges and the implications for Title IX, emphasizing a shift in college sports compensation. Baker also addresses the complexities of the NIL framework and its impact on transfer athletes, as well as the varying financial realities among schools that could affect competition. Ultimately, he lays out a vision for a more equitable landscape in collegiate athletics.
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Historic Settlement Changes College Sports
- The new $2.8 billion settlement allows schools to pay athletes directly up to $20.5 million annually collectively.
- This marks a historic shift, creating a federally approved framework for athlete payments and settling years of litigation.
YouTube Star Example for NIL
- Charlie Baker compared early YouTube stars making money to college athletes struggling to monetize NIL rights.
- He noticed college sports lagged behind widespread youth commercial activity online and sought to change that.
New Oversight Structure for Athlete Pay
- A College Sports Commission oversees a $20 million per-year athlete pay cap and enforces NIL rules.
- New platforms managed by the commission and Deloitte will transparently track payments and NIL deals for the first time.