Secrets To Scaling Your Ecommerce Brand Ep 544: TikTok Shop - How To Get Sales On Day 1 with Jordan West
Apr 13, 2024
09:43
Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability.
In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts.
Listen and learn in this episode!
Key takeaways from this episode:
- Understanding the potential impact of Meta rolling out the pixel for pixel copy in q3 this year and being prepared for the massive shift in the market.
- It takes a significant amount of time, effort, and paperwork to get a brand onto TikTok Shop, especially for supplement brands requiring certifications and approvals.
- The recommendation to avoid using the Shopify Connector and utilize AfterShip for better results to prevent potential issues and shutdowns.
- Influencers are more likely to engage with brands that already have sales. Boosting sales for the brand is crucial for establishing credibility.
- Starting with meta content, reusing successful content from TikTok itself, running Spark ads from the brand's page, and focusing on 3 to 5 top-selling products rather than the entire catalog.
Recommended Tools/App:
Aftership Feed: https://www.aftership.com/feed
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow