Content Is Profit The Vault: The Sponsorship Blueprint & The Guide to Successful Brand Deals
10 snips
Oct 2, 2025 
Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, shares his expertise on securing sponsorships for podcasts. He discusses strategies for finding brand deals and highlights the importance of niche content in attracting sponsors. Justin encourages creators to embrace phone calls with brands, preparing effectively to maximize their chances. He also offers insights on handling challenges like collapsed deals and maintaining strong brand relationships. Listeners learn practical tips to transform their podcast success into lucrative opportunities.
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Ask 'What Is Success To You?'
- Ask brands 'what is success to you?' to shape proposals that hit their KPIs.
- Use that answer to propose creative formats you might not have tried before.
Niche Podcast Lands John Deere Deal
- Paul Jamison grew niche lawn-care podcast downloads to 130–150k and still needed revenue.
- By asking brands their goals and taking calls, Paul landed a major John Deere booth deal.
Always Take The Brand Call
- Get on a phone call with brands instead of sending static media kits.
- Ask about their goals and then propose creative ideas that align with those goals.
